The Alternative Dog Moms

DCM Class Action Lawsuit with Daniel Schulof - KetoNatural Pet Foods, Part 2

April 21, 2024 Kimberly Gauthier (Keep the Tail Wagging) and Erin Scott (Believe in Dog) Season 3 Episode 91
The Alternative Dog Moms
DCM Class Action Lawsuit with Daniel Schulof - KetoNatural Pet Foods, Part 2
Show Notes Chapter Markers

Welcome to Alternative Dog Moms - a podcast about what's happening in the fresh food community and the pet industry.   Kimberly Gauthier is the blogger behind Keep the Tail Wagging, and Erin Scott hosts the Believe in Dog podcast.

CHAPTERS:

  • Cherry picking of data and the 4 steps to the conspiracy (0:54)
  • Hills' company strategy to market itself to veterinarians (4:20)
  • History of some of these same veterinarians using a similar playbook to seed scientific literature with anti-raw diet articles in the early 2000s (10:51)
  • The protocol Daniel discovered that was used to determine which DCM cases would be reported to the FDA and the saturation of scientific literature with articles purporting to show the DCM/BEG diet connection (17:05)
  • How social media and Facebook Groups contributed to the DCM conspiracy (29:17)
  • The impact of the DCM/BEG scare on Daniel's company - from trolls to customers cancelling their orders because their vet told them to (40:18)
  • The impact of the DCM hoax on independent pet stores (46:24)
  •  Current status of Daniel's lawsuit and what to expect in the future (49:33)


LINKS DISCUSSED:


OUR BLOG/PODCASTS...


FACEBOOK...


INSTAGRAM...

Fit, Healthy & Happy Podcast
Welcome to the Fit, Healthy and Happy Podcast hosted by Josh and Kyle from Colossus...

Listen on: Apple Podcasts   Spotify

Thanks for listening to our podcast. You can learn more about Erin Scott's first podcast at BelieveInDogPodcast.com. And you can learn more about raw feeding, raising dogs naturally, and Kimberly's dogs at KeepTheTailWagging.com. And don't forget to subscribe to The Alternative Dog Moms.


Introduction
4 steps to the conspiracy
Hills' company strategy to market itself to veterinarians
Connection to raw feeding attacks
Protocol used to determine which DCM cases to report
(Cont.) Protocol used to determine which DCM cases to report
How social media contributed to DCM conspiracy
Impact of the DCM/BEG scare on Daniel's company
Impact on independent pet stores
Current status of the class action lawsuit